HomeDigital marketingWhat is keyword, How To Find And Place Keywords In A Content

What is keyword, How To Find And Place Keywords In A Content

The famous search engine Google & others, rank websites based on a set of rules, instructions & different criteria using the “Google Algorithm.” the complex formula of Google to find relevant informative websites. The content must follow the instructions in order to get recognized along with the usage of the most common yet most critical aspect called “Keyword.”

what is keyword
What is Keyword

What is Keyword?

A keyword is an important feature of your content that increases it’s ranking on search engines & page ranking system. Generally, Keywords are single words or phrases, people type into search engines like “Google” “Bing” or “Yahoo”  to find solutions & answers to their questions.

While choosing keywords for website content, it’s important to ensure thorough research that the chosen keyword is relevant & going with a natural flow throughout the content. This is an art of organically improving one’s website rank in the sight of search engines. This is also how search engines recognize what the website/page is about.

 Here are a few types of keywords that can help choose what suits your website better.

Types of Keywords

This will make you learn from common to critically technical keyword types that strengthen your content to be recognized by Google.

Short-Tail Keywords.  

Short-tail keywords are obviously short keywords that contain a maximum of 3 words. They’re also called head keywords. These are mostly used for the audience’s first step search on a search engine. The searcher’s intended result gets very difficult to find because the words are short & can be found in every content.

For example

Someone types “cars” on a search engine. They might be searching for a general car’s technical specification, dimension or fuel consumption.

But, its obviously the results may mismatch the intended results. But that doesn’t necessarily mean it won’t help the searcher at all as short-tail keywords have high search volume, they can help at times too.

Long-Tail Keywords

These keywords are much more specific than the above type. They contain more than 3 words. Long-Tail keywords have less search volume in comparison to short-keywords. Most importantly, this type can easily give intended results to searchers.

For Example

A searcher types “ affordable Polka Dots Black Jumpsuit XL by Zara”

This shows the searcher needs an outfit by Zara at pocket-friendly rates. This indicates you as a website owner to add all the details of the intended outfit on your website otherwise your content might not show for the keywords put into the search bar.

Product defining Keywords

This type of keywords is best at defining your product and reaching potential customers online. When someone searches for a specific feature of a product. They type a keyword into the search bar that can either be a relevant keyword & according to your content or something that doesn’t relate to your chosen keyword & product you’re offering.

While deciding keywords for products, make sure to write detailed information in a form of description about them. When each & every feature is put in the content, find two most primary keywords from every description & add them to each product’s title.

For example

•Goldback Hardtail Mountain Bike

•Diamondback & Metal pedals Mountain Bike

Here, Mountain Bike is chosen as primary keywords. If the searcher put these keywords and the content is SEO optimized then its definitely going to be in the results.

LSI Keyword

“Latent Semantic Indexing” keywords are related to the topic & keywords mentioned in the content. Search engines use these related terms to deeply analyze & understand the on web content.

Semantic search is a technique to search data, through which the search query is not only bound to search keywords but also get the contextual hidden meaning of the word a person is using as a search keyword. This is how the LSI keywords can be tracked down on search engines from webpage content.

For example

one have a traveling blog. And relevant words are naturally included in the content. Like “vacations” “accommodation” “flights” “places to spend a vacation” etc. So these become LSI keywords to the traveling blog.

How to find keywords

Well, there are so many methods of finding keywords according to a specific niche of a blog or website

Here are they:

Keyword Research Tool

Before getting started with a blog or website. A niche is a necessity to be decided. For example you decided to build a website that gives Phone specifications & reviews. No matter how much you know about phones. It will definitely be challenging to know & come up with keywords that can go well with your page.

In this case, keywords Research will help you find a wide range of LSI keywords that will easily bring traffic & sales.

To have a good basket of potential keywords, the free keyword tool by Word-Stream is great for your site. As it comes with hundreds of relevant keywords with their search volume on Google, an estimated level of CPC & last but not the least it gives an option of keywords research information according to specific industry & it’s ratio.

Here’s the link to get access to the tool :


Refining the Niche

The tool will only generate suggestions & the keywords won’t hold any value. In fact, it depends on the person to finalize keywords that matter. So one would need attentiveness to refine the list of potential keywords for the content.

When a URL or keyword is put in the search of the free tool, a comprehensive list appears with search – queries with their Google Search ratio.

It is to make sure that the keywords are closely relevant to your site & business. Most importantly, they flaunt customer’s behavior & purchasing patterns that can help to advertise efficiently on social media.

Analyze the Importance of Relevant Keywords/Phrases

Finally, The importance & competitiveness of each keyword will be measured. In other words, the difficulty of choosing among the overly competitive words that can either break or make the website. Fortunately, WordStream has also come up with a formula called Algorithm, that has space within the tool under the name of WordStream Opportunity Score. This feature lets you know the opportunity rate of each keyword on the list along with competition & CPC rates.

Once the “AdWords’” account is connected to the keyword tool. The algorithm will be able to function the viability of a given search query. This is used to ensure, the relatable keywords are on the list after cutting off the overly competitive keywords.

These three are basic steps in order to get healthy keywords according to your content. But the hunting doesn’t end here. A successful targeting requires constant tweaking & monitoring, so make it a priority & keep the keyword research going.

Here are a few other free keywords tool official websites that may help.






Placing of Keywords

Once the topic & primary keywords are decided & it’s time to create content that involves these keywords naturally through out the page. Make sure the head & body section of a webpage must involve the main keyword.

Head section keyword

A webpage HTML’s code hides the head section.  If you use WordPress, you’re most likely to edit head section through it’s plugin “Yoast SEO”

Head words are read by search engines for web crawling/SEO. It not only tells what the page is about but may also show in search results when searched. In addition, if your keywords are searched, the title & description will show them in bold in results.

This becomes obvious, people will often click on your site if they find boldly written results of what they’re looking for. Just learn to put these tags accordingly & clicks will be on their way.

Title Tag

A wide bold link in blue that shows up on Search Engine Result Pages (SERPs) is a most important tag of content. As per guidelines, the maximum length should be 6 – 12 words. So placing your primary keyword in the beginning or near the beginning can catch searcher’s glance easily. Please avoid using “a” “of” “for” “and” and keep it concise.

Meta Description

Meta Description is basically a black description text of page content on SERPs after the search query is made. The accuracy, relevance is a must, to be considered while writing a description of the content topic, that also motivates people to visit the site. Use right keyword phrases as they are shown in bold when searched. It’s better to place keywords within the 160 characters with spaces among them. Lastly no keyword should be used more than twice.


The body section must include what the head section promises.

This section is why the visitors click on the website. So it must be concise, informative & what the readers expect to find.

Through the content, one will need to put keywords in a natural flow that are relative to the topic, these tips will help to place keywords rightly.


Choose H 1 to write the headline. Which as an important signal tells about the topic on the page. It must contain the main keyword that collapses with the page title tag. One can also divide the context into paragraphs with H2 or H3 which makes it easier for visitors to read & understand.

First words

The first introductory 200 words of body section are the most critical in the sight of search engines as well as user. Since nobody usually scroll down to unfold the hidden words. Be sure to put keywords in the first 200 words & bold the main keyword once in the main context to make it stand out to people who may have searched for it.

Body text

This text contains the usage of keywords occasionally & throughout the body section. Write about the topic in such a way that the context itself asks to involve keywords. Don’t forcefully add keywords where they don’t make sense.

Justify Keyword

Adding clarifying words beside the keywords or near them from head to body section. These words include synonyms, closely related words such as write, writes, writer, writing. This helps justify the contextual meaning.


The internal Linking from authentic pages within your keyword rich text makes your site useful for visitors. Link to high -quality sites if they’re relevant to content’s subject to give the viewer an organic sight of your website. But make sure to place links after 200 first words.

This guideline will help you in placing keywords & rank your webpage on a specific topic through the same keywords. Lastly, Only determination to keep going is required in order to win high ranks.  That’s all!

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