If you’ve ever broken down, waiting for roadside assistance to arrive can seem like an eternity. But for many motorists, calling for a breakdown recovery service is the last resort, since they’re often higher-priced than other options. If you’re considering getting into car breakdown recovery services, make sure you’re ready to market your new business effectively. Start by planning out your local digital marketing strategy, and figure out what you can do to stand out from the competition.
What is a vehicle breakdown recovery company?
Car recovery services are typically provided by insurance companies and vehicle breakdown insurance companies. These companies will often have a list of areas and streets that they wish to have their breakdown recovery vehicles servicing customers.
A vehicle breakdown service, towing or car recovery, is a company that provides assistance to motorists who’ve broken down in their cars, vans or lorries on the road. The services they provide include road side repairs, changing flat tires, and towing cars to the nearest garage. The compensation and recovery services of breakdown recovery firms are available to members of the public, but are also frequently used by businesses of all kinds. Many people are unaware that breakdown recovery services do not just cater for motorists, they also offer commercial breakdown recovery services as well.
Where Should Your Digital Marketing Strategy Start?
It’s a common misconception that towing companies get all their calls through word of mouth. While word of mouth is still an important part of how to get more breakdown recovery calls, there are also other ways to get people calling you. In this post, we’ll share how you can get more calls as a towing company.
Establish the goals of your car breakdown recovery online strategy
Choosing where to focus car recovery services is a great way for any vehicle recovery organisation to increase the chances of growing its business. This does not just mean that it will have more customers than it would have otherwise, but that it will also be able to convert these people into repeat customers.
It is important to note that this will not necessarily cost the company more money, but it will instead mean that it will be working efficiently, as it is not working with a general customer base, but one that is more specific, and is, therefore, more likely to have a greater turnover of customers. The important things to consider when choosing where to focus car recovery services are the geographical locations that are the most popular for car breakdowns.
The need for car recovery services to be focused on a specific area is because you need to ensure that your vehicles are quick to get to customers in those areas and also be able to provide a good service to a lot of customers in that area.
Discover how you will get more customers in door
Owning a business often means taking care of a lot of different tasks yourself, including marketing, advertising, web design, and more. Unfortunately, most small business owners get busy with paying the bills and getting the products or services out there, that they never take the time to strategise on how to get more customers with SEO. SEO i incredibly beneficial and worthwhile for a car breakdown recovery service!
When it comes to internet marketing, a lot of small businesses are still unsure of what it takes to get more customers with SEO. Or they simply lack the talent or time to do it themselves. One of the most important things you have to keep in mind is that search engine optimisation is a process that requires time and commitment. This is why a lot of small businesses focus on getting their name out there with SEO by hiring an SEO expert.
SEO is a simple enough concept at heart: you create content online, which is then read and shared. The more people that read it and share it, the more people will find your website when they search for keywords related to your content. It is a simple cycle that takes time to build up, but if you want to get more customers with SEO, it is a simple process that is worth the effort.
As described in point 1, the important thing is that you take your target locations and use SEO to optimise for those locations. The long term goal is to have a steady flow of new customers finding you in your target locations through search engines. You can also do the same with PPC, but that comes with a cost. Social media will also help you get your name out there, but that is outbound marketing and less effective than inbound marketing, especially when you know the person needs to be recovered.
Increase the conversion rate of visitors
If you want to know how to increase the conversion rate of your car breakdown recovery website, you’ve come to the right place. Like you, we understand that while working online, you need to ensure that you are getting the best out of your time investment.
If you decide to run a car breakdown recovery website, you will always want to have as many visitors as possible, and as many of those visitors as possible should become customers. The chances of this happening will improve if you can find ways to increase the conversion rate of your car breakdown recovery website.
Some tips include: making sure that your phone numbers are clear and clickable, look trustworthy, include clear unique selling points of your business, make sure your website is fast!
There are many reasons why your business won’t get more calls, but it is vital that your strategy includes all of the moving parts to make it work. You also want to make sure you don’t overwhelm your business by taking on too much work, and you don’t want to put your customer’s safety at risk by not having the proper resources to aid them. As you grow your business into all these new territories, you will need to grow your team and your fleet and even consider expanding your services to mobile tyre repair, towing, jump starts and many more.
Local Digital Marketing