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How to do Market Analysis to Launch a Product

A new product is sometimes compared to an iceberg. What appears outside of the water only makes up a small part of what is actually happening below. The reason: 80% goes into research and development and 20% goes into the marketing trial phase. That leaves little room for error on both sides. You can’t please everyone, and the world would be a boring place if everyone had the same taste. In today’s global market, companies are always trying to find new ways to create products that will satisfy every user.

If you want to launch a product, one of the most important tasks is market analysis. Here’s how you do it:

Understand your Real Market Competitor:

Your first step is to know the real competitor of your product. Examine all the existing products in the market and then decide which one is best suitable for your product. Analyze all their positive and negative aspects and decide how they will impact you when you launch your new product in the market. you can also do the competitor analysis too and analyze which features are important for them.

Knowing your competitors and what their products and services are at the start of a new launch is also crucial. If you think there’s no competition for your new product at the moment, put yourself in your customers’ shoes and analyze what they could buy instead of what you are preparing to offer.

Evaluate your Target Audience:

Evaluate the target audience who might buy your product. When you have good knowledge about them, you can create product features that will complement their lifestyle and provide solutions to their problems. You should also understand who is not interested in your product or service and what factors make them back off from buying your product.

When choosing who to engage for your market research, start by focusing on people who have the characteristics that apply to your buyer persona. This will allow you to discover how they purchase products like yours, what their biggest problems are, what level of satisfaction they get from the existing product and how much they are willing to pay for the solution.

Develop a Product Description:

Write down the product description. You can choose which words to use when writing what you want your customers to think about your product. Keep in mind the needs of your target audience and the relevant features that should be highlighted in order for them to make an informed decision about buying your product.

You can also use this time to find out how people are willing to get more information about your product.

Once you have known the best product in the market, you can create a detailed description of your product. The first challenge here is to describe your product very specifically. Define every feature with great accuracy and make sure that it completely covers what your product does and why it is unique.

Measure the Market of your Product Properly:

Properly measure the success of your product by doing the complete market validation which helps you to understand what’s the success rate of your product and how much success it can gain after entering the new market. you must have to understand how your product MVP performed and how’s the first version of your product look like. you have to get the MVP development for your product if you do not already create the version for your software product. Because the MVP version gave you many clues to decide what things are missing and what things you can improve in that product.

Even you can search about your product on google and see how much searched your product has in that current time. And how much scope it has to gain that traction in the market which makes them successful. Also, you have to think according to the user’s point of view and what’s your user’s thought when they got any problem, and does your product solve the problem of that user.

If your product are not solving any problem of the end-users then you’re not establishing a great product that helps users and in that way, you can’t make your product successful.


In the last, I must say that Making a thorough market study is a worthy endeavor. It will assist you in identifying your blind spots as well as prepare you to compete with other companies. More significantly, it will assist you in better understanding your consumers so that you can provide them with the finest possible service.


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