Good packaging is extremely important. While the saying goes, don’t judge a book by its cover, many people trust a product very much by the quality of the packaging. Over the years, many brands have focused on creating better packaging, knowing that customers are drawn to clean designs that give the product a luxurious feel. Using flimsy packaging, poorly written text for your product labels and poorly designed graphics actively discourage customers from choosing your product. With hard boxes you avoid these problems completely due to the superior quality of the product.
Therefore, it is imperative that you choose packaging that not only attracts a customer, but intrigues them enough to buy the product itself!
Why Brands are Choosing Rigid Boxes
Table of Contents
Superior Quality Product
Rigid packaging is great for giving a luxurious feel to any product due to the better quality of the packaging. When you spend money on packaging, invest in better quality that will last longer and protect your product. Strong packaging is extremely important, especially when the product is inherently fragile, as keeping it right through to the end customer is paramount for a good shopping experience and a positive customer experience with your business.
Helps to Increase Sales
Another reason wholesale boxes are a great option is that they are a huge attraction for your customers and what a customer likes are what sells! Using rigid boxes instead of regular cardboard or even paper packaging will help you sell more units of your products. If your product is something that the customer can’t see until they buy and open it, then you’re packaging really needs to make a lasting first impression that entices your customer to buy. And market research shows that rigid packaging boxes always win when customers are given a choice!
Variety and Options
One of the reasons why rigid wholesale boxes are becoming increasingly popular when it comes to packaging options is the versatility of this type of packaging. Although the most popular option is sturdy cardboard, what you can do with this packaging is up to you and your imagination. You can opt for embellished or layered options. You can even request fabrics and leathers if you feel your product needs an even more upscale luxury feel. All in all, you can do endless things with this wrapper. Whether you embellish your logo at the top in gold or print designs all over the box; You can do whatever you want!
Make the Switch to Rigid Boxes?
Yes, it can be very tempting to go for the cheapest option and skip the hard pack option as the price might be a bit higher than the other options. But if you do the math, a bulk order of hard boxes could cost almost as much as other options, which is honestly a lot.
If you can get wholesale rigid boxes in almost the same quantity as other options, you might want to pursue it and definitely consider it. And honestly, paying for wholesale rigid boxes is an investment that is sure to pay off many times over. As we have already mentioned; custom printed rigid boxes allow you to sell more units, which helps you increase your profits and end up being more successful; Rigid boxes finally pay off!
We strongly encourage you to further research this trend and actively consider switching to rigid packagining as the material of choice.
