The organic connection with consumers is an essential part in building a company’s brand. From social media posts to blogs, there are many ways to share content about your business with your online audience. So how does one brand break the clutter and stand out from the rest? People, including your customers, are visually engaging and their online consumption habits have evolved from simply reading words to watching pictures and videos. Companies are increasingly using the latter to reach their audiences and take engagement to a new level through live video streaming.

Get Paid To Livestream can seem daunting – unlike the bespoke social media videos or ads that most brands are used to, it’s indescribable and raw. However, live streams also provide a way for businesses to showcase something that consumers crave when they connect with an online brand: authenticity. Here are some reasons you should take this step and consider implementing live streaming as part of your digital strategy.

Trust and transparency

Using live streaming helps build trust. It enables consumers to go behind the scenes, see how your brand is performing, and learn more about your employees. Audiences increasingly prefer brand transparency, and live streaming provides a platform for brands to be honest on.

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One of the best reasons to go live is to get started cheaply. Do you have a good internet connection, a smartphone and a social media account? Inquiry! Now you can broadcast your video live to your audience. Facebook Live is the most popular live streaming service on social media. This is because many brands already have dedicated followers that they have grown over the years.

Promotes engagement

Whether you’re launching a new product or service, organizing customer service questions and answers, or just taking a fun behind-the-scenes look, live streaming enables the brand to engage with customers in real time, by answering questions and posting reviews. According to Facebook, users comment on a Facebook live video ten times more often than a normal video. Talk about engagement! It’s also easy to share live video, so your content reaches more consumers than you think. After your video is ready, you can post it on a social media page where you can keep watching and sharing it.

RSquared Talent live streaming tips

We have learned a lot since offering Get Paid To Livestream services to our customers. When your brand enters the world of live video content, these tips should be kept in mind to keep it running smoothly.

A smartphone is sufficient to start the live broadcast. With a few live streams behind them, your business may want to opt for software that will take your stream to the next level with a sleeker look. We chose Open Broadcaster software, which allows users to position the camera from different angles, use graphics and add accompanying video for broadcast.

Make sure that you always have a reliable internet connection and high voice quality. The last thing you want is to stop your live broadcast or the audience won’t be able to hear you well enough. Sound quality should be good if you’re using a smartphone, but you should invest in good quality microphones if you’re switching to more advanced software.

Live. Let the flakes fall and try not to overproduce. At its core, live streaming means an authentic look at your brand. It’s okay when it’s not perfect – that’s part of the appeal for your audience.

It offers a wide variety of social media services, including RSquared Talent advertising and live broadcasts. If your company is ready to reach your target audience in new and exciting ways, contact us today. We are happy to help you take your brand communication to the next level.