HomeDigital marketingWhat is a pay-per-click digital marketing strategy?

What is a pay-per-click digital marketing strategy?

Marketing is essential for any business since it shares the products and services you offer with people and engages with your customers. It helps the business to build a relationship with the customers and create brand value. In this competitive environment, it is crucial to gain a competitive advantage over the rivals to sustain business warfare.

But, with traditional marketing is more complex to interact directly with your customers, and it is highly expensive. In comparison, digital marketing is cost-effective and can cover many audiences. In digital marketing, you can instantly connect with your targeted audience and create a strong online presence for the products and services. Change is constant. In the past 20 years, enormous changes have occurred with the introduction of high-speed Internet. So, it is time to change your marketing strategy from traditional to digital.

There are various digital marketing strategies available in the market. A Digital Marketing certification course from Great Learning will cover your basic understanding of all of them. But it is quite easy to tell which strategy is the best one out of all- Pay-per-click.

What is pay-per-click?

Pay-per-click, shortly known as PPC, is a type of internet marketing in which advertisers pay a publisher a certain fee each time their ads are clicked. Stated, it means you have to

pay for your advertising only when your ad is clicked on. It is a mode of internet marketing of buying visits to the website rather than earning visits organically. PPC is a part of Search Engine Marketing (SEM). 

In other words, you oy have to pay some $10 or $20 to get your ad shown on their website. In return, you can make sales revenue of $ 1000 or $3000. But it will happen only if you offer products and services that are highly attractive to the targeted audience.

Search engines like Google, Yahoo, Bing, etc., are the most common type of PPC. These search engines show the ads to the audience based on the keywords entered. One of the most popular advertising models in the world is Google Ads. In PPC, you will get more than what you pay for it since the revenue we made from the click results is more than the fee we pay for the advertising


As per statistics, Pay-per-click is one of the most successful forms of digital marketing and ranks highly amongst all other forms of online marketing as it offers a high Return on Investment (ROI). Customers who click the paid ads are more likely to purchase the product in PPC marketing.

Even websites started offering PPC services. They will display the ad when the relevant keyword matches the advertiser’s keyword. This type of advertisement is called sponsored ads or sponsored links.

If the quality of the ad is high, then the low cost will be charged, and when the quality of the ad is low, then the high cost will be charged since it affects the click-through rates.

PPC is more suitable for small businesses, but it does not restrict its benefits only to small businesses. Even large businesses may use PPC marketing. In order to extend your reach and achieve marketing goals, PPC will be the right choice.  

Being in one of the big5s of digital marketing strategies, Pay per click is climbing up the ranks because of its efficiency in marketing. PPC will give quick results. 

Advantages of PPC

There are a lot of benefits in implementing the PPC digital marketing strategy.

* Leads to increase sales: when someone clicks on your ads and is interested in your products and services, they will purchase the product or service, which eventually increases sales.

*Can get a top position in the search list: You can make your ads get posted on top position if you want, but it will cost you much more.

* Build a strong brand recognition: Using PPC, you can increase your brand recognition because if people who purchased your products or services got satisfied, they would start trusting you and your brand, and it creates goodwill for your company.

* Quick results: This mode of marketing will provide you with quicker results than the other modes, and it will assist you in covering wider audiences.

Most popular forms of PPC

• Social advertising: In this type of PPC marketing, social media platforms such as Facebook show ads related to the topic gathered from the user’s information analysis.

• Google Adwords: Google Adwords is an advertising model. Companies will bid on relevant keywords with the publishers to be shown in search results.

Pay Per Click ads can be Product listing ads, Text ads, Video ads, and Image ads.

To build a strong PPC campaign, all you need is to select the right keywords. This is the process of writing relevant ads for you. You have to ensure that the user has a really strong call to action on the landing page. You should make sure that the message you convey is more consistent from the ad to the landing page. 

Learning about digital marketing strategies is crucial to surviving in the thriving economy. Many websites are conducting online courses and certifications around the world. Learning is a continuous phase. If you want to become a digital marketing expert, you must complete a certification course or Post-graduation degree in digital marketing. You should have a bachelor’s degree to get eligible for this course. 

Great learning offers a postgraduate degree in strategic digital marketing taught by mentors from the top organizations. They provide you with the knowledge of digital marketing and guide you in resume building and conduct mock interviews to boost confidence and make a stand high on the corporate ladder. They provide you with digital marketing tools with a comprehensive curriculum designed by world-renowned faculties. Their post-graduation degree is a 6-month online program. They offer you more than 15 real-world industry-relevant projects to work with.


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