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Top 4 Mistakes with Advertising Homes to Avoid for Sellers

Knowing how to advertise your home correctly can make the difference between getting an offer within days versus months.

As the housing market slows down, inventory typically increases, whereas the number of buyers decreases. These conditions can make it more challenging to sell a home, but they don’t have to.

Learn how to market your home correctly, and you’re a step ahead of the rest.

Read on for your guide on what mistakes with advertising homes you should avoid.

1. Uploading Poor Quality Photos

A picture is worth a thousand words, and maybe, even more, when it comes to advertising homes for sale online.

Don’t leave a bad first impression by uploading photos of poor quality, or you’ll lose more buyers than you’ll gain.

Since buyers can easily browse online, they are much more likely to quickly skip over your listing in favor of one with better pictures. After all, this is the only thing they have to go on that depicts the house and its condition.

In general, avoid dark photos with the blinds closed, sideways photos, photos of cluttered rooms, and photos that aren’t appropriately cropped. You also want to make sure you have enough pictures of every room in the house, or a buyer may assume there is an issue with what is not pictured.

2. Not Providing Full Information

When selling your home, you want to ensure your listing has all of the vital information. Of course, you should explain how many bedrooms and bathrooms are in the house, but this is not enough information.

Provide more information explaining why your house is unique, and include information regarding yard space, heating and cooling, parking, and so on.

3. Restricting Access for Showings

An excellent home advertising strategy is to make your home available for showings at any time. This will prevent you from missing out on any potential buyers.

If you do not have a lockbox, require a 24-hour notice, have restricted hours available, or allow showings by appointment only, you may see your house sit on the market for a bit longer.

4. Not Including Buyer Incentives

While many buyers are focused on finding a fair home price, they are also looking for buyer incentives. After all, buying a house is a huge purchase, so if they can get more bang for their buck, why wouldn’t they?

Some incentives you could offer are a home protection plan, a credit towards the closing costs, a pre-paid homeowner’s association fee, and a weekend getaway.

Avoid These Mistakes With Advertising Homes

Putting your home on the market is an exciting process, especially when it means you’re moving to a newer, better place. Yet, there are many mistakes with advertising homes to avoid, so use the guide above, and you’re sure to see success.

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