With over one billion active users, it’s no surprise that TikTok has become a popular social media platform. It can be a great tool for marketing your business, but only if you use it the right way. But will TikTok fit into your digital marketing strategy?
What is TikTok?
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If you’ve been hiding behind a rock for the past few years, TikTok is a short-form video app where users can share creative content. It’s incredibly popular with Gen Z, with over 60% of users being between the ages of 16 and 24.
What Makes TikTok Unique?
There are a few things that make TikTok unique compared to other social media platforms. First, it’s a great platform for content creators. The app is designed for people to share short videos, so it’s perfect for creative content.
Second, TikTok has a unique algorithm that puts your content in front of people who are most likely to engage with it. This means that your content has a better chance of being seen by people who are interested in it and not by those who aren’t interested.
Finally, TikTok is an effective way to connect with Gen Z. This is the demographic that is most active on the app, and they are known for being creative and trendsetting. If you’re looking to reach this demographic, TikTok is an ideal platform to do so.
Should You Add TikTok to Your Social Media Marketing Strategy? Yes
The businesses that should add TikTok to their social media marketing strategy are those that have products or services that would appeal to the app’s users. This includes businesses in the fashion, beauty, and entertainment industries, as well as businesses that are targeting Gen Z. If you fall into one of these categories, then TikTok is worth considering as part of your social media marketing strategy.
Furthermore, TikTok offers unique opportunities for businesses to create engaging content. For example, you can use the app’s challenges and trends feature to get involved in popular hashtags and trends. By doing this, you can increase your visibility and reach on the platform.
After partnering with a social media marketing agency called King Kong, you won’t even need to do much because you will have experts guiding your strategy and ensuring that you’re on the right path.
Should You Add TikTok to Your Social Media Marketing Strategy? No
On the other hand, you shouldn’t add TikTok to your social media marketing strategy if you’re not prepared to commit the time and resources necessary to produce quality content. The platform is extremely competitive, and unless you’re willing to put in the work, you’ll likely get lost in the shuffle.
What’s more, you need to ensure that your audience is actually on TikTok before you invest too much time and energy into the platform. There’s no point in creating content for a platform that your target market doesn’t even use. As we’ve seen, TikTok is incredibly popular with Gen Z, so if your target market is this demographic, then it’s worth considering.
Next, you shouldn’t consider TikTok if your products or services aren’t visual. The whole point of the platform is to share short, engaging videos, so if your business doesn’t lend itself well to this format, then TikTok probably isn’t for you.
All in all, TikTok can be a strong addition to your social media marketing strategy – but only if it makes sense for your business. Be sure to do your research and make the right call for your goals!
