Running a website without optimizing it for search is like purchasing a vehicle and then not driving it. Your website is ready and waiting to welcome visitors, but it won’t attract them unless you turn the key in the ignition. At its core, SEO is a never-ending battle. Nothing stays the same on the internet for long, and the quick-paced nature of algorithm improvements and fierce competition makes it more difficult. However, the results from SEO are too amazing to ignore (when done correctly).
Why isn’t my SEO campaign working as well as I’d like?
Don’t give up if you’re unsure whether or not SEO is worth it. The following sections address issues that many marketers face, as well as solutions for addressing them.
1- It hasn’t had enough time to grow.
Patience is a virtue when it comes to SEO. If you’re searching for a quick solution that will get you conversions right away, PPC may be more appropriate for you.
PPC advertising is fantastic, but it must be used in tandem with a long-term SEO plan. If you haven’t spent more than three months on SEO activities yet find yourself asking why nothing has changed, then it’s possible that you didn’t give it enough time. As a rule of thumb, it takes roughly three months to implement SEO updates, and while this may appear to be a long time, the benefits will more than makeup for it.
2- Your website’s content is poor.
Emily Wilson, manager of content marketing at Bulldog Digital Media, stresses the importance of great website content. From a mile away, Google will spot a website with low-quality content. If you don’t keep your website up to date or make it more user-friendly, you will have a harder time ranking highly. Your website should be jam-packed with useful information, providing the reader with exactly what they’re searching for. This entails looking for any signs of duplicated content or keyword stuffing.
3- You haven’t kept up with algorithm upgrades.
The dread of algorithm updates is something which all SEOs are concerned about. Many marketers have been perplexed at certain times throughout the year as to why their digital marketing efforts have suddenly failed. When the panic begins to set in, it becomes clear that a program upgrade has taken place.
4- You aren’t utilizing current SEO tactics.
As previously said, the SEO world is a fast-paced one, so new and improved tactics to get the most out of your campaign are continually being discovered. If we wrote a list of outdated vs new SEO strategies, we’d be here all day.
5- Your website isn’t mobile-friendly
According to Google’s official pronouncements, more than half of all searches are conducted on a mobile device. This statistic alone demonstrates how crucial it is to ensure that your website is fully responsive and mobile-friendly. Users who are using mobile devices will find your site to be inaccessible or unusable unless they can do so with ease, resulting in high bounce rates and plummeting traffic.
SEO is a complex and ever-changing process, but by following the tips in this article you can make sure your campaign is on the right track. Always keep up to date with the latest changes to Google’s algorithm, use high-quality content, and make sure your website is optimised for mobile devices. These are just a few of the many factors that can affect your SEO campaign, so it’s important to stay on top of all the latest changes.