Nonetheless, one particular new product is generating quite the uproar among beauty enthusiasts, and the good news is that it is just £11 (or £7.99 in Boots, where it is now on sale).
With the advent of Maybelline Colossal bounce curl uk mascara, the company claims to have eliminated the need for eyelash curlers. Because it has a “high-tech memory curl formula” – in other words, it contains built-in curling powers that lift and curl your lashes while also darkening them – this is the case. People are gushing about the product because they have discovered that it is effective. It may seem too wonderful to be true, but the product is effective.
The Sunday Times Style magazine dubbed it the “Emma Radacanu of mascaras,” It has received a lot of positive feedback from beauty enthusiasts on social media (including our very own Books Editor Natasha Poliszczuk, who gushed over it on Instagram). It would take a lot to sway me from my long-term affection for my chosen mascara (Max Factor False Lash Effect, which outperforms everything I’ve tried that costs ten times as much).
Following the glowing reviews of Maybelline’s new product, I was eager to give it a try, so I headed to Sainsbury’s, where it was on sale for £3 off – a win-win situation! The picture above shows the mascara applied to one eye so that you can see how it compares to my natural lashes. I like that it is not clumpy at all and applies smoothly. It’s a black mascara with a lot of drama, which I appreciate since I’ve never really understood the purpose of being too subtle with my lashes before. I believe you can see the curling effect much more clearly on both eyes in this photo.
Alice Robertson, Beauty Assistant
And it’s still going strong! Currently, it has been more than eight hours since I used the mascara, and although many others’ lashes would have been hardly perceptible by now, I can still tell that my lashes have been raised and defined. Is it possible that my relationship with Max Factor is coming to an end? I believe that there is a place in my heart for both of them. I’m a huge fan of Benefit’s Roller Lash mascara. It’s the only mascara I’ve discovered that gives my lashes a significant curl without the use of an eyelash curler, and I don’t think I’ll ever go back to using another brand.
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In addition to that, it’s £23.50, which may add up quickly if I keep going at this pace. I’ve had my whole perspective flipped. Her choice of words was ‘whoosh’…
This has left a lasting impression! The curling look intrigued me to the new mascara. To its credit, the movie lived up to the expectations. When I didn’t use my lash curler, my lashes were unmistakably straight, but the curve was noticeable when I did. The result is positive.