The convenient access, with which today’s youth can access the internet. They can easily receive age-restricted content. Teenagers can easily purchase age-restricted items. These age-restricted items involve tobacco and alcohol on the internet. Online age verification has become crucial as a result of parents’ failure to monitor their children’s internet activities. Governments have also implemented severe safeguards and enacted regulations to safeguard children. Resulting in non compliance with such laws are going to result in strict and heavy penalties.
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E-commerce systems have been strained as a result of this. They are now in charge of restricting easy access to sexual material. E-commerce sites are trying to keep kids out of harmful and dangerous situations by implementing prompt usage of age verification solutions.
Internet purchase is being quite popular among the users who are interested in digital methods. It is more convenient, eliminates the need to queue, allows for fast price comparison, and frequently offers a larger selection of things than physical shops. In recent years, ecommerce has grown at a remarkable rate, and it is predicted to reach $5.4 trillion by 2022. According to research, teenagers are progressively outspending their parents when it comes to online purchasing.
Age Verification – What it is and How’s it Implemented?
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Children’s mental and physical health may be harmed by the consumption of age-restricted items sold on the internet. What happens if a child is given illegal substances or a subscription to a magazine or website with an adult theme? It has a big impact on their personality and could even be harmful to their health. As a result, using e-commerce platforms to check age is becoming increasingly crucial for minor safety.
These e-commerce sites’ age verification checks can help prevent youngsters under the legal age restriction from receiving unsuitable items and services. When an age verification solution is linked with an e-commerce website, it not only helps businesses comply with current internet safety standards, but it also gives parents more control over their children.
Implication of Age Verification in E-Commerce Industry:
E-commerce platforms provide a wide choice of items and services to a large number of clients. Buying healthcare, technology, or clothing over the internet isn’t always dangerous. Most e-commerce companies will sell alcohol and cigarettes to customers who are over the age of 18 or who are accompanied by an adult.
The E-Commerce Industry’s Threats:
Scammers use a variety of methods to steal the identities of legitimate customers in order to commit payment fraud. Fraudsters take advantage of customers in a variety of ways, from compromised credit card data to counterfeit websites and false identities. Apart from that, youngsters have no way of knowing whether or not a platform is safe, and they frequently give out personal information to a possible fraudster. Minors’ identities are compromised when they submit payment information like credit card pins, addresses, and other personally identifying information like name, bank account number, and so on on a fake website designed to deceive others.
Criminals might pursue their unlawful ambitions by collecting personally identifiable information from other users and purchasing goods and services from them on e-commerce platforms. E-stores can be a potentially dangerous platform for youngsters due to a lack of adequate age verification techniques.
Some of the challenges and risks associated with e-commerce platforms are as follows:
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Stealing of someone else’s identity:
Identity theft is the most common type of internet fraud, and e-commerce platforms are no exception. As of July 2020, the Federal Trade Commission had registered 4807 cases of identity theft. The stolen data is then paired with forged credentials to seize control of existing accounts or create false identities. Identity theft fraud can take many forms, including phishing emails with weird links, data breaches, and the loss of social security cards and driver’s license.
Business Integrity and Brand recognition
Failure to comply with global age verification regulations can result in serious implications for a corporation. A company’s reputation can be tarnished and it can become a source of e-commerce fraud if it lacks adequate methods for restricting age-restricted information and commodities to children. When it comes to customer loyalty and acquisition, a company’s market reputation suffers, which can have long-term implications for operations.
False or misleading Advertising Programs
Affiliate fraud occurs when unscrupulous players exploit their e-store traffic to generate phoney customer acquisitions, which many online firms are unaware of. Because online networks are infested with bogus identities, they frequently become hubs for illicit criminal activity. Spam emails, repeated page refreshes, and integrated pop-ups on e-commerce websites are all signs of affiliate fraud. Age verification software confirms a minor’s age and protects them from identity theft.
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To Sum Everything Up
To prevent minors from getting and selling age-restricted commodities, e-commerce platforms, like other online businesses, must have proper age verification mechanisms.
Merchants who provide age-restricted services have a social and ethical responsibility to protect minors from consuming age-restricted commodities and to sell them with caution to online clients, just as they would in a physical store. Consumers benefit from age verification since it allows internet providers to give services tailored to their age groups.
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