Cosmetics promote images of beauty, which is why packaging and display must be consistent. There are different reasons why your cosmetic packaging is just as vital as the product itself and should not be overlooked. Regarding beauty items, the packaging is a significant factor in a customer’s purchasing decision. Excellent skin care packaging boxes provide value by protecting the product and providing a high-quality marketing display.
How important is it to choose the right skin care packaging boxes?
Table of Contents
It is very important to choose the proper skin care packaging boxes, following are some reasons:
To ensure cosmetic protection
A safe and secure custom skin care package ensures that any product is safe and secure. Many people fail to think carefully about packaging, which might result in the products being damaged in transportation. There is always the possibility that a product could arrive damaged while being sent or that the vehicle will be engaged in a road accident.
Boost Sales
Attractive skin care packaging boxes are likely to improve the sales of a cosmetic product since it builds consumer confidence in the product’s credibility. If a cosmetic product’s packaging is appealing compared to the other products on the shelf, people are more likely to choose that product over the others.
Long-lasting identity
An excellent package in an attractive design with the proper placement of the logo and a good description of the cosmetic product helps develop a lasting brand identity in people’s thoughts. This high-quality packaging usually convinces a potential customer to buy the product. Learn more about amazing facts about custom cosmetic boxes.
Packaging Design Process
The packaging design process is divided up into different parts.
Once you’ve gathered all this data, it’s time for the exciting part: the design process! Remember your desire for your packaging design to tell a story? The decisions you make during the design process will help you communicate that story.
Layers of packaging
Skincare box packaging has three “layers”: outside packaging, the inside packaging, and product packaging. The first thing a buyer will notice is the outer box. It’s what keeps your product safe from the elements. This could be the box in which the product is shipped or the shopping bag in which the item is placed at the store.
The inner packaging is what keeps your goods safe inside the exterior packaging. This could be packing peanuts or tissue paper that prevents items from being buffeted or damaged. Or it could be a sealed bag that keeps the food fresh.
When most people think of packaging, they think of product packaging: the box that a toy arrives in, the bottle with a label, the clothing tag, or the wrapper of a candy bar. Each of these levels of packaging allows you to tell a different element of your tale.
The right type of packaging
There are numerous custom skin care packaging options available for your product:
Sometimes the choice between a box and a bottle is obvious. But it isn’t always the case. Here are a few factors to consider when choosing the correct type of packaging for your product:
The items
Everything revolves around this! If you’re selling something liquid, your alternatives will be limited. (However, don’t let this limit your imagination! Capri Sun, for example, flipped the juice-box industry on its head by developing a juice sachet. Or Go-Gurt transformed yogurt from a spoon-required snack to one that could be sucked from a package.)
Set up printer
Printing will not take place until after the design is completed. But you should think about it long before you get there! Connecting with a printer will not only guarantee you’re clear on printing prices, but they’ll also be able to provide certain information that will help your designer create files. You should inquire about the following:
Dielines
If you want to use a standard-sized box or label, printers should be able to give dieline templates that you may share with a designer.
File-format specifications
Your printer will require a vector file. Is it necessary to have a layered file? Should you include or exclude cut lines? A print-ready file (typically an Adobe Illustrator (.ai), Photoshop (.psd), PDF, or EPS) should be provided by your designer. If you don’t have the proper software, you won’t be able to open these files, but your printer will. The designer will also provide visual mockups in PNG or JPG format (which everyone can open). Ensure you know the file types to send to the correct individuals.
Offset printing vs. digital printing
What kind of printer do you have? What is the minimum order number if they do offset? How do the prices scale?
Colour alternatives
Some printers will be able to colour match any Pantone colour. Others (significantly less priced alternatives) will provide you with a limited colour pallet to work with.
Conclusion
Good skin care packaging boxes communicate to the world what you stand for, help people remember your brand, and assist potential customers in determining whether your product is suited for them. Colour, shape, and other design components communicate all of this through packaging. Learn how to make your skincare package tell the story of your brand.
