Opaque acrylic dip glitter powder is born.
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Until 1932 Charles, together with chemist Charles Lachman, jointly developed the first opaque acrylic dip glitter powder, and before that, the color of women’s nails could only be done through dyes; this acrylic dip glitter powder was marketed after the use of pigments instead of dyes This acrylic dip glitter powder was launched using pigments instead of dyes, which completely changed the dominance of dyed acrylic dip glitter powder at the time and made it famous for a while. Revson then founded the brand REVLON with his brother and Charles Lachman, the name of the brand is also a combination of the letters of their names.
REVLON even launched more than 20 different colors of acrylic dip glitter powder. This opaque acrylic dip glitter powder was initially sold only in beauty salons and only later entered the department stores and over-the-counter pharmacies because it is more outstanding color, more lasting, and became the hot star single product. In just six years, the turnover exceeded one million dollars. Now galglitter is able to produce the same quality product at a much more cost-effective price.
In many acrylic dip glitter powder colors, the most famous color is Raven Red; many people do not know that Revlon and the famous red-soled shoes also have this inextricable link. It is said that Christian Louboutin used the assistant Revlon Red acrylic dip glitter powder; painted on his own design. It is said that when Christian Louboutin used his assistant’s Revlon Red acrylic dip glitter painted on the bottom of his own design shoes from then on, it became the classic symbol of red-soled shoes.
One day in 1939, Revson was dining in a fancy restaurant and overheard a woman wiping her mouth with a tissue. He noticed that her fingernail color and lipstick color formed a strong contrast and immediately had an idea and he wanted to produce a series of lipstick with acrylic dip glitter powder color matching, which is now galglitter acrylic dip glitter powder products, of more created Matching Lips and Fingertips slogan, since then REVLON is echoing the fashion trend, two seasons a year will be launched lipstick and acrylic dip glitter powder series.
In 1955 Van Cleef & Arpels also designed a lipstick case for Revlon called the Futurama series, and no other makeup brand has enjoyed such a treat since then.
REVLON once again became famous, and the company’s market value soared. And 1955, it was successfully listed on the New York Stock Exchange.
Stock price doubled with big names.
Revlon’s heyday
In just eight weeks after its IPO, Revlon’s stock more than doubled. In 1956, Revlon founded Borghese with Princess Marcella Borghese, an Italian princess, and began to explore the personal care industry beyond cosmetics, successively acquiring Knomark shoes. The group also began to try to explore the personal care industry beyond cosmetics, acquiring Knomark shoe polish company, cleaning products Ty-D-Bol, electric shaving Schick, and so on, but most of them ended up with dismal performance.
