The packaging of a product depends on the type of product. It also includes product lifespan, product ingredients, and packaging purposes. Custom packaging is designed to keep products fresh for a shorter time. In contrast, custom candle box packaging is designed to retain candles for a longer time. So, first, identify the product and its packaging requirements, then choose each packaging design. Your packaging concept should guarantee your product’s position in the market. Your packaging communicates with the customer before the actual product. You need to understand the product well to get packaging design inspiration.
Understand the Client’s Requirement
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You need to understand the customer’s packaging design requirements. Customers can also provide you with construction instructions. Sometimes he will ask you to give him a design idea so he can choose one. To do this, you need to have more than one design idea to keep customers happy. At this point, you should be more creative in presenting multiple design ideas to clients.
Keep it Unique
You need to bring a unique custom candle packaging box idea. You can get inspired by looking at the various products on the market. Detailed information about the product and its benefits can help you get a good design idea. Inspiration is different from copying other people’s ideas. Copying others can cause problems for your product, which in the case of copyright law can create moral or legal problems.
Think About the Packaging Material
Before thinking about any packaging design, you need to understand the packaging material. Carefully inspect and review primary and secondary packaging materials. If you are responsible for the selection of packaging materials, you must be very careful when choosing the contents of the packaging. Choose ingredients that guarantee product freshness, safety, and appeal to consumers. While secondary packaging is additional custom candle boxes for storage and transportation activities. Choose a packaging style based on the ease of repackaging.
Think About the Client’s Budget
The customer’s budget is also very important when choosing a packaging design. You need to create a custom presentation box design that is below the range specified by the customer. If you design a luxury package that is beyond the reach of the customer, it’s useless. There are a few things you can skip to reduce packaging costs. Plastic wrap can replace a piece of glass to save costs. Using colorful and nice labels can replace artisanal designs and fancy prints.
Check the Competitors
Packaging plays an important role in creating competition in the market. Proper tactical packing steps can make you the best in the market. While mistakes keep you out of the market. You must review your competitors before starting the package design process. Packaging is directly related to the price factor. If you want to compete with your competitors for market prices, you must first test their approach. After reading it carefully, you need to decide on the material and design of the packaging. Choose a good combination of the two that will help you give your opponents good competition.
Think Like a Customer
Product packaging design for customers. Let’s think about a good design; You have to think like a customer. What do you think if you were a customer, what would you ask the company? What packaging requirements do you have for your product? When you get answers to these questions, you have an idea. You need to develop your idea for customers and tell them the pros and cons of your design idea. This will help him make decisions quickly and also build his confidence in you.
Critical Analysis
Critical analysis of your packaging design is essential. Help you identify errors in your ideas. Allows you to fix problems before customers highlight them or argue about them.
Focus on Visuals
Use a model that represents the characteristics of your brand, not just your custom candle box. Custom models add a seductive touch to your packaging designs by adding eye-catching colors, curves, and other design trends to effectively emphasize your brand’s distinctive visual style.
One of the most successful ways to serve customers is to visually arouse their interest. Creating wide labels with high-resolution photos and a well-placed logo on your product packaging can help draw customers’ attention to your goods. Graphic design work is planned to create packaging concepts that are visually appealing to the public and express products.
Highlight the Product Story
Every product has a story. This story can be the story of its creation, the process of its evolution, or the story of winning the trust of the masses. This story can be sold to people by printing it on the packaging. Several companies are already using this technique in their packaging. They also emphasize it in their advertising campaign. This technique helps instill trust in the audience by manipulating their thinking and decision-making process by repeating the message.
Keep it Compact
Don’t create a larger design that takes up more space and packaging material. This increases packaging costs as well as storage and transportation costs. Think about these elements and try to have a compact design for custom candle boxes that fits the 3Ps of the package.
