Thursday, October 4th, 2007
- CPC: Cost per click. The actual dollar value you pay. Some people reserve CPC for banners that charge by the click and PPC for sponsored ads on search engines.
- CPM: Cost per thousand impressions. Allows you to compare costs from one ad venue, or type, to another. If an ad costs $500 for 10,000 impressions, your CPM is $500 divided by 10, or $50. Because most PPC sites also provide the number of impressions, you can compute CPM for your PPC campaign.
- CTR: Click-through rate. The number of clicks divided by the number of impressions. Expect costs for a click-through to be higher than costs for an impression.
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Tags: adsense, advertising, adviser, click-throug rate, cost per click, cost per impressions, CPC, CPM, customers, dolars, earn money, publisher, ROI
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