Posts Tagged ‘publisher’

Google Adsense Introducing video units

Saturday, October 27th, 2007

Google Adsense Introducing video units, I know is an old news but today I try to setup my account to embed video with Google Ads. I can’t do this because I am not from United States. Saw people, if
you dont see a link to video units in your google adsense account, the problem is your country or your
language website! This is the explanation what I found on internet:

Google Video Ads is only Available for publishers located in the
United States with English-language websites.

PPC terms

Thursday, October 4th, 2007

  • CPC: Cost per click. The actual dollar value you pay. Some people reserve CPC for banners that charge by the click and PPC for sponsored ads on search engines.
  • CPM: Cost per thousand impressions. Allows you to compare costs from one ad venue, or type, to another. If an ad costs $500 for 10,000 impressions, your CPM is $500 divided by 10, or $50. Because most PPC sites also provide the number of impressions, you can compute CPM for your PPC campaign.
  • CTR: Click-through rate. The number of clicks divided by the number of impressions. Expect costs for a click-through to be higher than costs for an impression.

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