PiticStyle

When you hear or read JUST DO IT, what do you think about? Surely the brand NIKE…
When you hear or read IMPOSIBLE OR NOTHING what do you think about? Surely the brand ADIDAS…

Brang + slogan = a succesfull business

I started to talk about branding thinking about my ideas and the way i think them is an easy way to create a brand, especially in countries where you can influence the population. With a TV comercial that is on for one month, you can make people think that that product is good, maybe very good, you can send a message in a correct way, but it can be wrong. The majority will accept it as a good message, because it is popular.

The slogan.. do you have one? I do, in my mother language site, but i unfortunately didnt spread it, so people can associate it with my site. Without a slogan it’s like losing 30% of the business’ value, a mistake i often see but i still make when it comes to my projects.

Let’s stick to a web page, a brand in my opinion is built on these:

• Logo - a representative image in the workfield you activate in, an attractive image and easy to remember. People will surely recognize the sign.
• Slogan - as I said before, a brand cannot exist without a slogan, as well as a slogan cannot exist without a logo.
• Quality - a web page must be qualitative, when people hear your slogan they have to think nice about you, it’s useless for you to have a known slogan but people would talk rubbish about it..

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