Posts Tagged ‘advertising’

I have a blog with Page Rank 5 but I don’t use it!

Wednesday, November 7th, 2007

Hy everyone. I have a blog with pagerank 5 but I don’t use it. The question is what to
do with this blog because I don’t want to delete it. Someone tells me to sell space for advertising but I think is very hard to find people who want to pay for this on a free
domain. The blog is on a wordpress platform ( piticstyle.wordpress.com )! Saw please suggest me what to do. If i want to
sell the blog with 50$ is too much?
Thank you!
(more…)

Google Adsense Introducing video units

Saturday, October 27th, 2007

Google Adsense Introducing video units, I know is an old news but today I try to setup my account to embed video with Google Ads. I can’t do this because I am not from United States. Saw people, if
you dont see a link to video units in your google adsense account, the problem is your country or your
language website! This is the explanation what I found on internet:

Google Video Ads is only Available for publishers located in the
United States with English-language websites.

Measuring the Pros and Cons of Online Advertising

Thursday, October 18th, 2007

Just like any other advertising medium, online advertising has pros and cons. Here are a few of the advantages to using online advertising:

  • You can easily test the market. If you create a brochure, you have to print and distribute it before finding out whether your campaign is effective. Response (or lack of response) on the Internet is lightning fast. You can also add a counter to your company’s Web site to see how many people visit your site.
  • The ad campaign is less expensive. Because you don’t have the costs associated with reprinting and redistribution (as you do in a more traditional campaign), the overall expense of a change is decreased.
  • The ad works 24 hours a day, 7 days a week, 365 days a year. It’s always nice to know your advertising is working for you around the clock and around the world, so that your customers can view it at their convenience rather than any specific time.
  • You can change your online ad much more easily than you can change ads in other media. When you need to alter your online ad, no printing or taping is required. Just change the HTML that created the online ad and you’re done in a matter of minutes.
  • Your customers can see your ad, shop, and buy, (if you sell your goods online) all without leaving home. It’s hard to beat that sort of convenience.
  • You can target your audience effectively. The trick is to place your ad where the right customers can see it. If you sell exotic teas, you want to place your ad on a site that sells crumpets or cookies, rather than a site that sells motorcycle equipment to bikers. Think like one of your own customers by trying to imagine which sites they’re likely to visit. Those sites are where to place your ad.

(more…)

Making Advertising Work

Tuesday, October 16th, 2007

Effective advertising sells a product or a service that fulfills all the promises made about it. On the other hand, effective advertising also sells inferior products or services, but only once!

So what makes advertising effective? Effective advertising is:
(more…)

PPC terms

Thursday, October 4th, 2007

  • CPC: Cost per click. The actual dollar value you pay. Some people reserve CPC for banners that charge by the click and PPC for sponsored ads on search engines.
  • CPM: Cost per thousand impressions. Allows you to compare costs from one ad venue, or type, to another. If an ad costs $500 for 10,000 impressions, your CPM is $500 divided by 10, or $50. Because most PPC sites also provide the number of impressions, you can compute CPM for your PPC campaign.
  • CTR: Click-through rate. The number of clicks divided by the number of impressions. Expect costs for a click-through to be higher than costs for an impression.

(more…)

7 Surefire Ways To Increase Your Traffic

Thursday, October 4th, 2007

Internet. Business. Profit. To fully integrate all of these words into a successful merging you will need another word. Traffic. Every article you will find about making your site or company successful would always include the importance of generating traffic.

So, we all know that in the core of it all, traffic is the most essential thing to a successful internet based business company. Aside from ensuring that you have a great product to sell, and you have your company’s internal organization well taken core of, it would be time to get to the nitty gritty of things, generating traffic.

If you already have a site and you want think that you’re not getting the traffic that you’re supposed to be getting, then its time to reconsider. If you are contending in these very competitive business, you should always be a step ahead of your competition, increasing your traffic flow should have been done starting yesterday.

Timing is essential, that’s an old adage known to everyone. But with generating traffic, you should always be on your toes and be a day ahead of everyone. Never think of today and tomorrow as a starting point for making your site traffic laden, it should always have been yesterday.

To help you out in generating more traffic for your site, here are some seven surefire ways to increase your traffic starting from yesterday.

1) Invest in good advertising with search engines

Google’s Adwords and Yahoo’s Overture provide great advertising schemes that are very truly popular and assures great traffic. Although with this surefire way to increase your traffic would cost some money. While some would shy away from spending money to increase traffic, it is imperative in this case to do so because Adwords and Overture is the top surefire way to increase your traffic.

You could see for yourself the success this search engine advertising methods have reaped rewards for so many companies. Lots of site feature these advertising system and many have signed on to reap the benefits. Do not be left behind. Every penny is worth it with using Google and Yahoo’s advertising.

2) Exchange or Trade Links with other sites

With exchanging links with other sites, both of you will benefit from the efforts both of you do to enhance your sites traffic. When one site features another sites link, they could provide one another with the traffic one site generates. The efforts are doubly beneficial because it would seem like both of you are working to generate more traffic. The more links traded with more sites the more traffic could be expected.
(more…)