Complaints
I come with a new “tip” for business owners that interract with the public and have a ‘complaint notebook’. Personally, if i were a business owner I would consider this very much as it’s a very important aspect in making things better. Why?
If a client is not happy with the oferred services, I, with this notebook, can improve my services, I can evolve and I can omit future mistakes. Even more, if the client leaves a phone number, I could have a coffee with him/her and talk about how I can improve my business. What I am saying is something that many don’t consider as important, but in order to have a successful business you need to put yourself in the position of the client.
In the end, if marketing exists, let’s use it wisely to have success. Not only the money are important in a business, but a brand is also; to have a name you can associate with something good and pleasant.. quality! I give the Apple and Mac example: when they were out on the market they had another wanted target, other that the one that uses Windows and classic desktops.
Rewinding to the complaints, I personally made a complaint at KFC in my city, unhappy with the way i was asked what i wanted and the bad service. I wrote the complaint on a piece of paper that in the end, surprised, i did not introduce in any public urn, i gave it directly to a ‘team leader’ who, of course, laughed when he received it and smiled at the bad waitress. They were surely friends and my complaint will not get anywhere.
Tags: complaints, consumer complaints, customer complaints, firm complaints