PiticStyle

I come with a new “tip” for business owners that interract with the public and have a ‘complaint notebook’. Personally, if i were a business owner I would consider this very much as it’s a very important aspect in making things better. Why?

If a client is not happy with the oferred services, I, with this notebook, can improve my services, I can evolve and I can omit future mistakes. Even more, if the client leaves a phone number, I could have a coffee with him/her and talk about how I can improve my business. What I am saying is something that many don’t consider as important, but in order to have a successful business you need to put yourself in the position of the client.
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When you hear or read JUST DO IT, what do you think about? Surely the brand NIKE…
When you hear or read IMPOSIBLE OR NOTHING what do you think about? Surely the brand ADIDAS…

Brang + slogan = a succesfull business

I started to talk about branding thinking about my ideas and the way i think them is an easy way to create a brand, especially in countries where you can influence the population. With a TV comercial that is on for one month, you can make people think that that product is good, maybe very good, you can send a message in a correct way, but it can be wrong. The majority will accept it as a good message, because it is popular.

The slogan.. do you have one? I do, in my mother language site, but i unfortunately didnt spread it, so people can associate it with my site. Without a slogan it’s like losing 30% of the business’ value, a mistake i often see but i still make when it comes to my projects.

Let’s stick to a web page, a brand in my opinion is built on these:

• Logo - a representative image in the workfield you activate in, an attractive image and easy to remember. People will surely recognize the sign.
• Slogan - as I said before, a brand cannot exist without a slogan, as well as a slogan cannot exist without a logo.
• Quality - a web page must be qualitative, when people hear your slogan they have to think nice about you, it’s useless for you to have a known slogan but people would talk rubbish about it..

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