I am a SEO specialist and today I will talk about SEO (search engine optimization). I think everyone knows what is SEO. Search engine optimization contain two parts, SEO on page and SEO off page!
SEO OnPage: - This part contain optimization on website, on text, on source code, meta names and other important elements! Now think ok a webpage who sell sport shoes. Without Seo the page not exist, think about how much we sell if we are in the first page or on Page 10. Before us exist more 90 page who sale sport shoes. Before to start we need to make a research to see what keywords have most searches! You can find this with Google AdWords: Keyword Tool!
Now you need to buy an domain with our keywords in it (sportshoes.com / sport-shoes.com)! Maybe you think the last domain is not so good but we have two keywords there. After this step we need to create the site, a site who doesn’t have more than 100kb. The page he need to be created on the standars, here we talk about VALIDATE CSS and HTML!
We know the keywords and we need to create the text who have big density of our keywords: SPORT SHOES. You can calculate the density with TextAlyser webpage.
After this steps we write:
- the title: SportShoes.Com - Play your Sport with great Shoes.
- Meta Description we describe the page: SportShoes.Com - Play your Sport with great Shoes. Find the perfect shoes from our Brands: Nike, Adidas, Converse, Dada, Reebok
- Meta Keywords: sport shoes, shoes, nike, adidas (Here we need to write important keywords first)
- H1 - He need to contain our keywords
- Strong text - In content we put the strong tag on keywords. I indicate to make this step on the first and the last paragraph
- Italic text - Like strong tag we write keywords with italic
- Alt Images - Every Image he needs to have an description (ALT DESCRIPTION). Here we put our keywords. If we have an Image with a Nike Shoe in description we write Sport Shoes - Nike
- Link - I recommend to put a link on our keyword
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